askcust builds agriculture automation software for farm processes: field and operations records, the land bank, machinery and fuel, inventory, documents and reporting, as separate modules or one system. For farms where data still lives in spreadsheets, notebooks and people's memory, and management sees the numbers late.
Agriculture automation is moving a farm's processes from paper, spreadsheets and people's memory into connected software: records of fields and operations, the land bank, machinery, inventory, documents and reporting. Data is entered once, where the event happens, and is then used by everyone who needs it. Unlike choosing a software product, automation starts with the processes: what happens, who enters the data and where it gets lost.
The agronomist or foreman records completed work on a phone on the spot, with the field, machine and input rates taken from reference data. The day's records are ready that evening, not at the end of the month after work orders are retyped.
When operations, seed, fertiliser, crop protection and fuel are linked to the field at write-off, the cost per hectare of each crop is visible during the season. Management compares fields and practices while decisions can still change, not in the annual report.
Land lease expiry dates, machinery service intervals, weighbridge calibration and crop protection regulations are entered into the system with dates. The responsible person gets a reminder in Telegram or by email in advance, instead of learning about a deadline after it has passed.
Fields, crops, counterparties and inventory items are created once in shared reference data, and field records, the warehouse and accounting take them from there. This removes the report discrepancies that appear when one field has different names and areas in different programs.
Telematics and fuel level sensor data is compared automatically with fuel issued from the depot and with the rates per operation. The accountant gets a list of discrepancies by machine and day instead of checking every waybill in search of one suspicious refuelling.
The process map is the starting point of the analysis; the set and order of modules are chosen for the farm.
Field boundaries and areas on a map, crops and previous crops by year, the cultivation history. This is the base layer that operations, costs, satellite imagery and land contracts are linked to.
Plots with cadastral numbers, lease and ownership contracts, terms, landowners and payments. The lawyer and the accountant work with the same picture of the land, and a field on the map is linked to its documents.
Crop technology maps as the season plan, work orders and actual operations per field, input write-offs by operation rates, and data for paying machine operators by completed work orders.
GPS tracker and fuel sensor data from telematics: where machines worked, what area they covered, how much fuel each operation used, where they stood idle and where fuel was drained.
Receipts, transfers between warehouses and issues of seed, fertiliser, crop protection products, spare parts and fuel, linked to the field, machine and operation; stock levels for any date.
Purchase requests, invoices, acts and contracts go through approval in the system with a decision history, and approved documents reach the accounting system without being entered again.
Sown area, progress of operations, cost per hectare and stock levels are built from primary records automatically. Management sees the numbers on a phone without waiting for a spreadsheet from the accountant or the agronomist.
Modules exchange data with each other: field boundaries feed operations records, actual operations feed costs, write-offs go to accounting.
| criterion | Off-the-shelf system | Automation by askcust |
|---|---|---|
| Rollout order | The vendor offers a standard set of modules and the sequence in which every client rolls them out. | The process where the farm loses the most time or money is automated first, the rest by priority. |
| Links between processes | Modules are linked inside the product, and exchange with outside software is limited to ready connectors. | Fields, operations, the warehouse and accounting exchange data by the farm's rules, including software already in use. |
| Moving from spreadsheets | Data is moved with the vendor's import templates, and whatever does not fit stays in spreadsheets. | The import is built around your spreadsheets and reference data, and past seasons move together with the fields. |
| People | Staff get used to the product's logic even where it differs from the usual order of work. | Forms and reports are based on the farm's familiar documents, so people do not have to change how they work. |
| Costs | A subscription per hectare, user or module that grows together with the farm. | Payment for developing the modules you need and support by agreement, with no yearly per-hectare fee. |
| When to choose | Standard processes, no integrations needed, and a farm ready to work the way the vendor intended. | Non-standard processes, existing software to connect, or a start with one specific bottleneck. |
askcust walks through the processes with the agronomist, accountant, engineer and storekeeper: what is recorded, by whom and where, and which data gets lost. The result is a process map with automation priorities, useful even without development.
Most often it is the field map and operations records, because all other data is linked to the field. The module runs on the farm's real fields and reference data, not on demo data.
Telematics, fuel and inventory are connected to the fields and operations; cost per hectare and a check of rates against actual use appear without manual summaries.
The exchange with the accounting system is set up so that primary documents are entered once and reach the accountant already checked. Tax reporting stays where it was.
Once primary data arrives in full, management summaries are built. New modules and changes are rolled out between seasons, so that the rules of work do not change in the middle of field operations.
examples of askcust's work →not agriculture, but the same kind of task: records, CRM, automation
With the field map and field operations records: costs, machinery, harvest and contracts are all linked to the field, so this module becomes the base for the rest. On 1,000 ha it runs on field boundaries and reference data moved from existing spreadsheets, without replacing machinery or equipment. Inventory, fuel and the exchange with accounting come next, once operations are recorded daily.
Yes. The accounting system, BAS in Ukraine, stays as it is, while the new modules for field and operations records, inventory and fuel work alongside it and pass it only finished data: write-offs, work orders, transfers. Tax and statutory reporting does not change, and the accountant stops retyping numbers from the agronomists' and storekeepers' spreadsheets.
The timeline is set after the process analysis and depends on the module's scope, the state of existing data and the number of integrations. askcust deliberately keeps the first module narrow, one process on the farm's real data, so that it starts working as early as possible. The launch is planned to avoid sowing and harvest, when people have no time for new software.
No, process automation starts with software, not hardware. Field, operations, inventory and document records run on the computers and phones the farm already has. If machines carry GPS trackers or fuel sensors, askcust connects their data through the telematics API; if not, actual operations are entered by hand, and trackers can be added later without changing the system.
The cost depends on the number of processes to automate, the integrations and the user roles, not on the farm's area. After the analysis askcust estimates the first module with a fixed scope; further stages are estimated separately, once the first module works and it is clear what to automate next. The budget is spent step by step rather than on the whole plan at once.
The data belongs to the farm and is stored on its server or in a cloud account registered to it. The code of the modules is handed over to the client's repository, so the system can be developed further with askcust, another contractor or in-house. askcust's access to the data is limited to development and support by agreement.
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