askcust develops agricultural enterprise management systems: land, fields, crop technology maps, field operations, machinery, the warehouse and people are linked in one system, and each role sees its own part. For enterprises of several thousand hectares where the agronomist, engineer, storekeeper and director work in different programs and spreadsheets.
An agricultural enterprise management system is software that links an enterprise's main processes, from land, fields and crop technology maps to field operations, machinery, the warehouse and staff, and gives each employee a role with their own screens, rights and tasks. Unlike an ERP, which mainly covers accounting, finance and costs, it answers what is done, where, by whom and when, and gives management an operational picture of the day.
The management dashboard shows sown areas, progress of operations by field, machines at work and idle, stock of key inputs and deviations from crop technology maps on one screen. The data updates from people's primary records and telematics, not from reports assembled overnight.
The operations plan from crop technology maps automatically becomes a need for machinery, people and inputs: the engineer sees machine workload for the week, the storekeeper sees what to issue for operations, the foreman sees tomorrow's work orders.
Roles separate access: a division's agronomist sees their fields, the storekeeper their warehouse, the accountant the documents for accounting, the director the whole enterprise. Rights are set per action, so viewing and editing are separate permissions.
Land, fields, operations, machinery and the warehouse work on shared reference data, and an event in one module becomes data for another: a completed operation writes off inputs, updates the field's status and reaches the director's report without being entered again.
Each role has its own workspace and task list, and the history of every field, machine and warehouse is kept in the system. A new agronomist or engineer sees what was done before them instead of reconstructing it from conversations and other people's spreadsheets.
The module map is drawn up during the assessment; the rollout goes one module at a time, starting with the one the others depend on.
The land bank, contracts and field boundaries on a map, crops and crop rotation by year. This module gives the rest of the system the fields and areas everything else is linked to.
Crop technology maps, an operations calendar, the need for machinery, people and inputs; the plan turns into work orders for crews and tasks for the engineer and the warehouse.
Work orders, telematics data, actual worked area, input write-offs by operation; the agronomist sees deviations from the technology map in rates and timing right away.
The fleet, machine workload, engine hours, maintenance and repairs, spare part requests; the engineer sees what stands idle and what is needed for tomorrow's work.
Stock of seed, fertiliser, crop protection products, fuel and spare parts, purchase requests with approval, issues for operations; the storekeeper works from a phone or tablet.
Crews, machine operators, work schedules and completed work orders for each person; data for pay calculation goes to the accounting system, where wages and taxes are calculated.
Sown areas and progress as a share of plan, machines at work, critical stock, deviations from technology maps and overdue tasks, with drill-down to a field, machine or division.
Bookkeeping and tax reporting stay in the local accounting and e-reporting systems; the management system sends them primary data and receives reference data.
| criterion | Off-the-shelf system | System by askcust |
|---|---|---|
| Roles | The vendor defines the set of roles and rights; a non-standard position is squeezed into the nearest existing role. | Roles and rights mirror your structure: divisions, crews, warehouses and approval routes. |
| Links between processes | Modules are linked the way the product intends, even if your order of work is different. | Data flows between modules follow your real order of work, from technology map to work order and write-off. |
| Management dashboard | A standard set of indicators; new reports through a request to the vendor or an Excel export. | The indicators the director actually checks every morning, with drill-down to the field, machine and person. |
| Rollout | Usually all modules at once, with processes rebuilt around the product's logic. | Module by module, starting with the one the others depend on; other processes keep running as before. |
| Users | Every seat is a separate licence, so foremen and storekeepers are often left without access. | The number of users does not affect the cost, so everyone who enters primary data works in the system. |
| When to choose | The enterprise's processes are close to standard, and the ready product already has the roles you need. | A complex structure of divisions, processes of your own, and a required link to accounting and telematics. |
Interviews with the director, agronomists, engineer, storekeeper and accountant: who makes which decisions and which data they lack for it. The result is a map of modules, roles and the data flows between them.
Clickable screens for each role and the management dashboard built on your own fields; each role checks its screen before development starts.
Fields, crops, machinery, warehouses and people go into shared reference data; the first module to launch is the one the others depend on, usually land and fields or planned and actual operations.
Each next module connects to the ones already working, roles get access in stages, and the exchange with accounting is set up once primary data is stable.
New reports for management, role changes when divisions or crews are reorganised, user support and integration updates planned for the off-season.
examples of askcust's work →not agriculture, but the same kind of task: records, CRM, automation
A management system covers processes and people: what is done, where, by whom and when in the field, on machinery and in the warehouse. An ERP covers accounting and finance: costs, settlements, budgets, sales. In practice they work together on shared reference data: the management system provides primary data, and the ERP turns it into money. askcust builds both, or one of them next to a system you already have.
Yes, a staged rollout is the recommended path. The first module is the one the others depend on, most often land and fields, followed by planned and actual operations, machinery, the warehouse and staff. Each module starts working on real data before the next one is connected, so the enterprise does not rebuild all its processes at once.
The local accounting system, BAS in Ukraine, remains the bookkeeping and tax system. The management system sends it primary documents, such as input write-offs, work order data for pay calculation and transfers, and receives reference data for counterparties and items. The exchange is set up for your accounting configuration, so the accountant does not enter the same data twice.
As many as the enterprise needs: the number of users is limited by server capacity rather than licences, and for an agricultural enterprise that is usually dozens or hundreds of people. Foremen, machine operators and storekeepers work from phones, the office from computers, and each person's rights are limited by their role, division and warehouse.
Both are defined after the assessment and depend on the number of modules, roles and integrations, not on the number of users or hectares. askcust estimates the shared reference data and the first module with a fixed scope, and further modules separately, once it is clear how the first one works. This spreads the budget and the load on people over several seasons.
The system runs on the enterprise's server or in its cloud account, and the data and code belong to the client. Foremen and machine operators connect from phones over a secure connection, and askcust's access is limited to development and support by agreement. The system can be developed further with askcust, an in-house IT team or another contractor.
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