askcust develops agro CRM, a sales and service system for companies that work with farmers: client farms with fields and crops, seasonal deals, agronomist visits and payment deferrals until harvest. For businesses whose client is a farm with hectares, crops and a harvest that payment depends on, not just a company with contacts.
Agro CRM is a sales and client management system in which the client is a farm with fields, crops and seasons rather than just a company with contacts. It calculates a client's potential from their crop areas and tracks deals by season, agronomist visits and deferrals until harvest. Unlike a general-purpose CRM, agro CRM knows that demand is driven by hectares and crops and that payment often depends on the harvest.
The CRM calculates each farm's potential from its crop structure: hectares of a crop multiplied by seeding or application rates. Comparing it with actual purchases shows the share you already hold and the clients where sales can grow.
A pre-order in autumn, shipment in spring and payment after harvest are one deal of one season, not three separate records. The pipeline shows what is already contracted for next spring and which clients have not decided yet.
The client card shows the credit limit, current debt, deferral terms and collateral side by side: a grain forward or an agrarian receipt, a registered pledge of the future harvest. The sales rep sees the risk before approving another delivery on credit, not after a payment is overdue.
A visit is recorded in the CRM with the field, crop stage, photos and recommendations, and the next contact becomes a task. Management sees which farms were visited and what they were advised, and a new rep inherits the client's history, not just a phone number.
Demonstration plots of hybrids and crop protection programmes on clients' fields are tracked as a separate object: field, variants, dates, yield. The season's comparison becomes a sales argument for next year instead of one agronomist's spreadsheet.
The feature set depends on what the company sells: seed, crop protection, machinery, services or grain purchasing.
A company or sole trader with its registration or tax number, contact people and their roles, fields with areas and crops by season, and field boundaries on the map if the client has shared them.
Demand for seed, crop protection or fertiliser calculated from crop areas and rates; actual purchases from you; the gap between them by client, region and sales rep.
Stages from the first offer to contract, shipment and payment; every deal is tied to a season and crop, and the season's sales plan is compared with actuals every week.
A visit plan by region, a field report with photos, crop stage and recommendations, and follow-up tasks; the mobile version works without a connection.
Credit limits and deferrals by client, receivables from accounting, collateral such as forwards and agrarian receipts, and a warning to the rep when a new deal exceeds the limit.
Hybrid or crop protection variants on clients' fields, sowing and treatment dates, yield by weighing and a report for the sales team by region.
Grain purchase prices for suppliers or seasonal offers for clients through a Telegram bot and email, filtered by the recipient's crops and region.
For dealers: models, year and engine hours of the client's machines, warranty and service requests; maintenance reminders and spare parts offers based on operating hours.
Accounting is connected first so that reps see each client's debt; other sources are added as the sales team needs them.
| criterion | General CRM | Agro CRM by askcust |
|---|---|---|
| Client | A company with contacts and deals; fields and crops end up in a comment field at best. | A farm with fields, crops and seasons, from which potential and the sales plan are calculated. |
| Seasonality | A deal has a close date but does not know which season and harvest it belongs to. | A deal is tied to a season and crop, and plan and actuals are compared within the season. |
| Payment | Debt is visible if an accounting integration is set up; collateral is tracked elsewhere. | Limits, deferrals until harvest, forwards and agrarian receipts sit in the client card next to the deal. |
| Field work | A meeting in the calendar, while photos and recommendations stay in a messenger. | A visit with the field, crop stage, photos and recommendations, available offline too. |
| Cost | A subscription for every user, including agronomists who log in once a week. | Development and support by agreement; the number of users does not affect the price. |
| When to choose | Sales without seasonality, clients who are not farmers and no need for client fields. | Seasonal sales to farmers, credit until harvest and agronomists working in the field. |
askcust works through with the head of sales who the company sells to and what, how a client's demand forms and what payment depends on. The result is the agro CRM client model: farm, fields, season, deal, visit.
A clickable client card with fields, potential and the season's deals, built on a few real clients; sales reps and agronomists check it before development starts.
The first release with client cards, the pipeline and visits goes live before pre-orders start, so the team runs the whole season in it instead of switching midway.
Once sales run in the CRM, receivables from accounting, limits and collateral, price mailings and reports by region and sales rep for management are connected.
After the season: a review of the pipeline, demo plot results and the accuracy of potential forecasts, updated hybrid, product and price lists, and improvements based on the team's feedback.
examples of askcust's work →not agriculture, but the same kind of task: records, CRM, automation
In its client model and its sense of time. In a regular CRM the client is a company with contacts and deals; in agro CRM it is a farm with fields, crops and seasons, from which demand for products is calculated. Deals are tied to a season and harvest, payment is often deferred until harvest and secured by a forward or an agrarian receipt, and part of the work happens in the field, on agronomist visits and demo plots.
Yes, it is the core of agro CRM. A client's field is an object with an area, crops by season and, where available, a boundary on the map, shared by the client as KML or Shapefile or outlined by a sales rep on a satellite basemap. Sales potential is calculated from the fields, and visits, recommendations and demo plots are linked to them. The crop update form is kept short, because the potential is only as accurate as the data.
Through data exchange with your accounting system, such as BAS, which is common in Ukraine: shipments, payments and receivables for each client flow from accounting into the CRM, and confirmed orders and new counterparties flow back. The sales rep sees debt and overdue payments before approving a deferral, and accounting does not enter orders twice. The exchange runs on a schedule or on events, depending on how fresh the numbers need to be.
Yes. A sales rep or consultant agronomist opens the farm card and records a visit, crop photos and recommendations from a phone, even without a connection: entries are stored on the device and synchronised later. Depending on the tasks, this is a mobile-friendly web interface or a native iOS and Android app; the latter is needed when offline work, the camera and a field map matter.
The development cost depends on the number of entities, roles and integrations, not on the number of sales reps. It is best to start with the core, the farm card with fields, the seasonal pipeline and visits, and launch it before the pre-order season; credit control, mailings and demo plots are added in later stages. After the sales analysis askcust estimates the first release with a fixed scope.
On your server or in your cloud account: a base of farms with fields, deals and credit history is the company's trade secret and should not sit on someone else's servers. The CRM code is handed over to your repository, user rights are split by region and role, and a sales rep who leaves loses access while their clients stay in the system.
A reply within one business day; a call only if we agree on one.